External exemplars Level 2 2019 – Design

The resource below contains portfolios that have been verified as meeting the criteria consistent with Level 7 of The New Zealand Curriculum, Learning Media, Ministry of Education, 2007, relating to the Visual Arts strands: Understanding the arts in context; developing practical knowledge; developing ideas; and communicating and interpreting. 


Portfolio 1
Panel 1 (JPG, 250KB) Panel 2 (JPG, 217KB)
Entire portfolio (JPG, 468KB)
Click links to see larger images

Portfolio 1 presents sufficient evidence at the lower end of the Achievement grade range, as it shows evidence of:

  • Systematic development of ideas in font hierarchy and layout, image and text relationships, hand-drawn into digital drawing, and changes in geometric shape.
  • Using art-making conventions by presenting evidence of having looked at and used established practice; the connection of visual motif and imagery to the subject matter; and layering to create visual interest and hierarchies of information.
  • Using media and technical conventions at the appropriate curriculum level through drawing, illustration, digital media, and photography.

More secure achievement would be supported by evidence of the establishment of a consistent aesthetic appropriate to a brand, a more conscious use of established practice to inform design decisions, and a broader range of related ideas. This would have provided options for further development and extension of ideas.

Portfolio 2
Panel 1 (JPG, 234KB) Panel 2 (JPG, 252KB)
Entire portfolio (JPG, 489KB)
Click links to see larger images

Portfolio 2 is at the higher end of the Achievement grade range, as it shows evidence of:

  • Systematic development through deliberate decision-making in use of a defined colour palette and the establishment of a consistent aesthetic. Advancement of ideas is seen across a number of briefs that relate to each other, and clear series / editing of related works.
  • Understanding of art-making conventions, demonstrated by the use of appropriate media. Colour is conceptually related to the topic, and the complementary colours chosen make the designs more vivid.  Legibility is a consideration (but is not consistently well-managed), and a grid system has been used to organise space for image and text. The candidate has also taken the opportunity to engage in a variety of briefs.
  • Using media and technical conventions, such as digital drawing, and use of stock imagery with understanding. The sequence of works could have been better organised through a change in scale to indicate stages of the design process. 

To be awarded Merit, it would need more evidence of extending ideas and purposeful decision-making through its treatment of the grid. This could include intentionally breaking it, overlaying, management of type and image, exploration of shifts in scale, relationships between images, use of negative space, framing and borders. Greater use of established practice would have also informed decisions for more sophisticated outcomes. 


Portfolio 3
Panel 1 (JPG, 208KB) Panel 2 (JPG, 202KB)
Entire portfolio (JPG, 432KB)
Click links to see larger images

Portfolio 3 has presented sufficient evidence to achieve within the Merit grade range, as it shows evidence of:

  • Purposeful development to extend ideas, seen in the use of a deliberate design aesthetic, purposeful use of photographic imagery, and the visual device of aerial perspective. Text and image relationships are handled well, and ideas about composition have informed layout, layering, and intersection. The overall layout of the folio assists in providing evidence of engagement in the design process.
  • Understanding of art-making conventions related to consistent approach to colour choices appropriate to the brief to create a particular ambience. The use of subtle tones, as well as both hand-drawn and type font selection, also show understanding.
  • The use of media and technical conventions with consistent facility at the expected curriculum level in the use of digital tools / techniques, through the design process of generation and development to achieve purposeful outcomes.

To be placed more securely at Merit, it would need more evidence of a broader range of appropriate image generation and development, the use of framing devices such as the circle forms, different treatment of the landscape (e.g. linear), and further investigation with the interplay of layering created by the depth of landscapes. 

Portfolio 4
Panel 1 (JPG, 227KB) Panel 2 (JPG, 221KB)
Entire portfolio (JPG, 470KB)
Click links to see larger images

Portfolio 4 is at the upper end of the Merit grade range and is approaching Excellence-level performance, as it shows evidence of:

  • Purposeful development to extend ideas in progressive changes to compositional layouts and the use of circular and pattern motifs.
  • Understanding of art-making conventions in its deliberate use of a limited colour palette, and subtle hues of that palette. The use of negative space, pattern, and integration of the photographic elements with the abstract motifs. The decision-making is informed by established practice, and is strongly appropriate to purpose.  For example, the repetitive linear forms reference both speed, frequency and racing circuits.
  • Using media and technical conventions with consistent facility at the curriculum level to explore compositional ideas of spatial depth through layering and intersection. Photographs are integrated with flat colour fill effectively, and the well-researched aesthetic informs clearly purposeful design.

To be awarded Excellence, it would need more evidence of fluency throughout the entire submission, as the work on Panel 2 demonstrates a greater degree of success.


Portfolio 5
Panel 1 (JPG, 203KB) Panel 2 (JPG, 245KB)
Entire portfolio (JPG, 451KB)
Click links to see larger images

Portfolio 5 presents sufficient evidence to achieve with Excellence, as it shows evidence of:

  • Fluent decision-making and critical selection of work to clarify and regenerate ideas. The pictogram logos successfully combine the location with the event premise.  All briefs relate and show inventive use of the pictorial elements associated with the theme – film, camera, spools, etc. The T-shirt is treated as a holistic ‘canvas’, and the technical demands of the double-page spread are well-handled.
  • Understanding of art-making conventions, seen in masking and framing, use of pictorial motifs, borders, and line weight. Careful consideration of a colour palette as a branding device is evident, alongside weight, placement and hierarchy of text.
  • Using media and technical conventions with clear control to produce a range of distinct and related design outcomes.

To be placed more securely in the Excellence grade range, it would need more evidence of successful integration of the design styles of photographs and graphic illustration, and further regeneration of the treatment of the image motif, perhaps through changes in viewpoints (sometimes seen in the camera lens image). A more thorough investigation of typography might have allowed the candidate to regenerate work in distinct, new, or diverse ways. The project could be advanced through the identification and use of the best options in previous works with more critical evaluation of work in progress.

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