Visual arts - external exemplars level 3 2016 - design
Show: External Exemplars
The resources below contain examples of candidate work submitted in 2016 for assessment for the Visual Arts Achievement Standard 91455 Produce a systematic body of work that integrates conventions and regenerates ideas within design practice. The purpose of this resource is to assist art teachers prepare their teaching programmes and their students for assessment.
It is important to note that this is a 'Moving Image' presentation. Please refer to assessment specifications for AS91457.
Digital Moving Image Exemplar: Excellence
“Attacknids:
This digital submission confidently achieves at Excellence and candidates new to level 3 will benefit from analyzing this performance. Right from the outset the candidate has shown that they have a clear and deep understanding of the ‘gaming’ conventions and context they are operating within. The title is an intelligent play on arachnids, terrestrial beings that determine this games setting which is ‘a gravity void environment set in space’ and the development of a range of promotional material for a mobile phone game titled “Attacknids”.
The first digital frame (slide) clearly outlines the candidate’s intention (brief) including the range of appropriate collateral (artwork) that will be undertaken to establish their brand identity, game animation, character, app icon, logo title/masthead, graphical user interface, posters and video trailer. This is a plausible set of formats that clearly fit and aid in the context of promoting and designing an interactive game. This ability to manage a deep inquiry within every phase of the design process continues with an iterative series of appropriate options to inform the main character development. Building on existing characteristics of spiders and integrating additional ideas such as industrial elements with chimney type apparatus the candidate reveals the depth of research, resourcing, drawing generation and thinking they have undertaken to establish a bank of ideas. This extremely diligent mode of working promotes opportunities for conceptual and visual synthesis and extension.
When exploring the movement of the character, particular attention is paid to individual components and this is re-formed in examples such as the chimney ejecting small geometric shapes in relation to speed. Clear editorial moves such as a restricted and consistent colour palette are carried throughout the submission aiding in the reading and communication of design outcomes. A range of options for logo and icon concepts are developed that integrate the character, explore scale, movement and framing with reference to planets and space. The final app icon is placed in context and is appropriate to its conventions.
A considered range of imagery and typefaces are developed to produce a game title that successfully communicates genre queues pertinent to gaming. The addition of strap lines such as “A Battle of Mass and Destruction“ reinforce the narrative and add value to a performance that is focused on extension and fluency. The character is regenerated as a 3-D model that is purposefully refined and integrated into posters – visual language strategies such as the use of scale; viewpoint, geometric forms and depth of field are explored to extend communication and clarity the candidate’s ideas about the game.
This submission synthesizes ideas fluently and applies critical thinking to the GUI concepts and final animation of the game. When played, the interface is dynamic, sophisticated and the invention with the mechanics is original and authentic. The candidate presents a lively and powerful video trailer animation that synthesizes all elements of the game in new and inventive ways. The notion of space and movement are seamlessly explored to achieve graphically powerful outcomes.
Each transition is clearly titled and music is integrated throughout the presentation enhancing each individual format and unifying the overall look and feel. The candidate’s implicit understanding of conventions and clear ownership of ideas enables them to create an innovative and original brand.
Excellence
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| Panel 1 (JPG, 434KB) | Panel 2 (JPG, 458KB) | Panel 3 (JPG, 431KB) |
| Entire Folio (JPG, 1.2MB) | ||
“The Realisation Compilation”
“The Realisation Compilation” is a playful and innovative folio that focuses on constructing a book about philosophical theories. The candidate’s performance in regard to work ethic and investigation is highly charged and dynamic from the outset. Content pertaining to philosophy and related topics are simplified and ideas are presented in a manner that strips them back to visual representations, making them appropriate and assessable for a younger target audience.
Throughout the Logo/ Masthead and image bank generation we see a playful and innovative approach to design and a depth of ideas are pictorially explored from the get go. The lively outcomes are a fluently crafted mix of computer and hand type graphics, collage, illustration and photography. Clear ownership is evident in the aesthetic sensibility that is created, whilst reference can be seen to establish practiced. The candidate synthesizes their understanding of models researched and applies knowledge of structure, composition and ideas to create their own visual language. The image bank presented on board 1 is a strong feature that delivers a wealth of options that the candidate regenerates laterally across the entire folio.
A criticality and control of the conventions employed guide all stages - from conceptual development to pictorial realization, which enables outcomes to score high communication points. The page layouts confidently employ devices to inform text hierarchy, subheadings, integration of image and type, and communicate the candidates thinking and ideas with confidence and clarity. The book cover and posters extend their playful didactic approach and showcase clever manipulation of content, which results in outcomes that are sophisticated and underpinned by intelligent decision-making.
Achieved
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| Panel 1 (JPG, 1.2MB) | Panel 2 (JPG, 1.2MB) | Panel 3 (JPG, 1.1MB) |
| Entire Folio (JPG, 3.5MB) | ||
“Zeal”
The descriptive brief on this submission sets this performance up from the outset, it outlines the purpose and requirements for the promotion of “Zeal”- a radio station that is underpinned by the idea that the songs their listeners request determine “Zeal’s” playlists. The premise for this brief is appropriate as it proposes relatable content and subject matter that instantly evokes graphic options.
This is a strong Achieved performance that is characterized by the systematic management of each design phase across a range of formats / collateral. The logo series is a highlight, revealing the depth of the candidate’s image bank at the top of board 1. Right from the start the candidate determines and presents a selected colour range and stylistic intent. An earnest exploration of logo and typeface options is explored with geometric forms, linear line and scale. The imagery used to develop the logo is systematically added to over the course of the folio and ideas are generated and clarified.
Board 2 explores a range of outcomes for a DPS. Its understanding of text hierarchy, strap lines, gutters and layout show a cohesive and systematic approach to layout. Drawing is used as the central means to generate options through photography and imagery in relationship to the theme. These options are appropriate to its younger target audience and the simple and minimal palette allows links to easily be made between the final outcomes across the range of collateral. Attention to the folio layout and a review of the reliance on a white field in the double page spreads could have strengthened the readability and success of outcomes. This coupled with the employment and exploration of a wider set of publication design conventions to purposefully regenerate ideas could have enabled this performance to move into the Merit achievement standard.
Board 3 repeats many of the pictorial devices introduced in earlier ideas, which holds this performance at an Achieved. The return to photographic and text relationships including linear drawing on top of photography is a drawing strength that the candidate has relied on and could have reformed. The very top of board 3 reveals a new text and photographic tact that could have been revisited to inform a new body of work for board 3 to achieve at a higher level. Editorial and folio layout decisions could have further strengthened this submission but on the whole the candidate’s knowledge of conventions are applied in context and are responsive to collateral characteristics and constraints at an Achieved level. The candidates approach to drawing is successful and the outcomes build in confidence - the poster, billboard and bus advertising are placed in situ bookending a consistent Achieved performance.